·
Convey will
oversee Covered California’s sales strategy in both the individual and
small-business markets.
·
She will lead Covered
California’s Outreach and Sales Division to promote in-person enrollment, which
supports more than 17,000 certified enrollment assisters and 800 storefronts
across the state.
·
Convey brings
extensive experience to Covered California, having previously worked as Aetna’s
sales director for strategic initiatives and contact-center solutions, along
with Humana and Coventry Health Care.
SACRAMENTO, Calif. — Covered California Executive Director
Peter V. Lee announced the board of Covered California’s appointment of Terri
Convey as the director of the Outreach and Sales Division.
Convey will oversee Covered California’s sales strategy in
both the individual and small-business markets, including working with
thousands of insurance agents and other certified enrollers to ensure Californians
have in-person assistance. She will also promote efforts to encourage consumers
to keep their coverage once enrolled and renew their health insurance plans. The
field sales program includes Covered California Certified Insurance Agents,
Navigators and agency staff.
Convey arrives at Covered California from Miami, Florida,
where she has been a high-ranking officer with Aetna, Humana and Coventry
Health Care. She has worked in the health care industry for almost three
decades.
“Terri’s years of experience in health care — including her
work as the sales director of individual and public exchange for Aetna in
Florida — make her a perfect fit for Covered California,” Lee said. “She has
worked extensively with brokers, agents, sales teams and service center
employees.”
Convey will lead Covered California’s system that supports
in-person enrollment and works with more than 17,000 certified assisters who help
consumers understand their health insurance choices and sign up for coverage.
Covered California’s robust enrollment network includes
more than 14,000 independent insurance agents, who work in neighborhoods across
the state and speak a variety of languages, and more than 800 privately run storefronts
where consumers can get free and confidential assistance.
Covered California provides agents with field-based outreach
support staff, enhanced training and communications programs, a certified agent
and enroller service center, a storefront and events program, a mobile-enhanced
consumer-referral tool and access to branded collateral. Effectively supporting
the certified enroller community across the state has been critical to
successful enrollment efforts and has led to more than 50 percent of all
consumers being enrolled with the support of person-to-person
assistance from agents and other enrollers.
Convey will also be tasked with continuing the growth of
Covered California for Small Business, which has experienced a double-digit
membership increase for the third consecutive year. Currently, more than 43,000
individuals have insurance through Covered California for Small Business,
representing a growth of approximately 27 percent in membership from the
previous year.
Convey graduated from the University of Miami with a
Bachelor of Arts degree in English and has worked in health plan sales since 1989.
After spending the first half of her career in large-group sales, she has held
management roles in small-group and individual sales since 2003 and was
intricately involved with Aetna’s efforts on Florida’s exchange through last
year. The annual salary for Convey’s position is $189,996 and she will be
reporting to Chief Deputy Executive Director Doug McKeever. She will start at
Covered California on April 2.
About Covered California
Covered California
is the state’s health insurance marketplace, where Californians can find
affordable, high-quality insurance from top insurance companies. Covered
California is the only place where individuals who qualify can get financial
assistance on a sliding scale to reduce premium costs. Consumers can then
compare health insurance plans and choose the plan that works best for their
health needs and budget. Depending on their income, some consumers may qualify
for the low-cost or no-cost Medi-Cal program.
Covered
California is an independent part of the state government whose job is to make
the health insurance marketplace work for California’s consumers. It is
overseen by a five-member board appointed by the governor and the Legislature.
For more information about Covered California, please visit www.CoveredCA.com.
