SACRAMENTO, Calif. — Covered California’s new ad campaign begins airing statewide today, in a variety of languages, to promote the open-enrollment period that started Sunday. The ads promote the value of health insurance and aim to motivate uninsured Californians to enroll in health insurance through Covered California.
The ads are part of
a $29 million campaign and will air in English, Spanish, Mandarin, Cantonese,
Korean and Vietnamese. The campaign also includes radio, print,
out-of-home, direct mail, digital and social ads for English-speaking
Californians, as well as targeted efforts for the African-American; lesbian,
gay, bisexual and transgender; Spanish-speaking; and Asian-speaking
communities.
“Reaching California’s diverse population is critical,” said Covered California Executive Director
Peter V. Lee. “This year we are spending more than we ever have on a
monthly basis to promote coverage and enrollment.”
The campaign features new messages with the tag line “It’s
not just health care — it’s life care.”
“Life is unpredictable, and
getting covered is more than just health care — it is life care. Covered
California will be there for you through all of life’s ups and downs,” Lee
said. “What’s predictable is that millions of Californians now have financial
help to bring health care within reach.”
The first ad, “Moments,” uses a high-speed camera that
sweeps through a scene in three seconds to capture moments within the lives of
everyday Californians. Additional ads will highlight the fact that four out of
five who enrolled through Covered California received financial assistance to
help pay for their health insurance and that dental coverage is now available
for adults through Covered California.
In addition to the English and Spanish ads that were first
unveiled on Friday, Covered California released new Mandarin and Cantonese ads
today. All of the ads can be found online at https://vimeo.com/coveredcalifornia.
The ad campaign also coincides with Covered California’s
“Spotlight on Coverage” tour that is currently underway to promote open
enrollment. Details of the tour can be found at http://news.coveredca.com/2015/10/covered-california-kicks-off-statewide.html.
Covered California’s third open-enrollment period is aimed
at reducing the number of uninsured in California. An estimated 2.2 million uninsured
Californians are eligible to get financial help to make their insurance
affordable by enrolling in Covered California or Medi-Cal.
Those who need insurance can go to CoveredCA.com to learn
about their options and to find locations in their community where they can get
free, confidential help to enroll, or they can get help enrolling over the
phone. Open enrollment runs through Jan. 31.
About Covered California
Covered California is the state’s marketplace for the
federal Patient Protection and Affordable Care Act. Covered California, in
partnership with the California Department of Health Care Services, was charged
with creating a new health insurance marketplace in which individuals and small
businesses can get access to affordable health insurance plans. Covered
California helps individuals determine whether they are eligible for premium
assistance that is available on a sliding-scale basis to reduce insurance costs
or whether they are eligible for low-cost or no-cost Medi-Cal. Consumers can
then compare health insurance plans and choose the plan that works best for
their health needs and budget. Small businesses can purchase competitively
priced health insurance plans and offer their employees the ability to choose
from an array of plans and may qualify for federal tax credits.
Covered California is an independent part of the state
government whose job is to make the new market work for California’s consumers.
It is overseen by a five-member board appointed by the Governor and the
Legislature. For more information about Covered California, please visit www.CoveredCA.com.
