News Release

Date Posted

Covered California Announces Partnerships With Retail Pharmacy Chain and Supermarket

CVS/pharmacy and Ralphs to Help Inform Customers About the State’s Health Insurance Marketplace

SACRAMENTO, Calif. — Covered California™ has joined forces with CVS/pharmacy stores and Ralphs supermarkets to increase education and awareness about Covered California, the state’s online health insurance marketplace.

“Teaming up with large retailers like CVS and Ralphs gives us additional opportunities to reach the millions of Californians who are currently without insurance and provide them with the information they need to enroll in a quality health insurance plan, including no-cost and low-cost Medi-Cal,” Covered California Executive Director Peter V. Lee said.

Covered California brochures and other informational items will be placed inside the retailers’ stores throughout California. At CVS/pharmacy stores, the campaign will feature Covered California materials in health insurance information displays at the front of the stores. At Ralphs stores, the campaign will include material displays, in-store public service announcements and messaging on receipts.

Consumers will be encouraged to visit, where they can shop for and enroll in a health insurance plan. Information about the financial assistance that many consumers may receive to help pay for coverage will also be available.

Open enrollment for health insurance ends March 31.

CVS/pharmacy is providing information about the Patient Protection and Affordable Care Act and participating health insurance plans in its 7,600 stores nationwide. CVS is California’s largest retail pharmacy, with more than 850 locations in the state. Materials will be displayed in 120 stores in neighborhoods with the highest concentration of individuals eligible for premium assistance through Covered California.

“As a health care provider that is dedicated to helping people on their path to better health, we are doing all we can to provide guidance and support to patients who need help understanding their health insurance options under the Affordable Care Act,” said Helena Foulkes, president of CVS/pharmacy. “That is why we are partnering with Covered California to make uninsured patients aware of the state’s online health insurance marketplace. Our stores are a convenient and accessible resource for Californians to receive information to help them make their health insurance decisions.”

Ralphs is a major supermarket chain in Southern California, and the largest subsidiary of the Cincinnati-based Kroger Co., one of the largest retailers in the United States based on annual sales. Ralphs has 88 stores in California, all of which are participating in the partnership.

About Covered California
Covered California is the state’s marketplace for the federal Patient Protection and Affordable Care Act. Covered California, in partnership with the California Department of Health Care Services, was charged with creating a new health insurance marketplace in which individuals and small businesses can get access to affordable health insurance plans. With coverage starting in 2014, Covered California helps individuals determine whether they are eligible for premium assistance that is available on a sliding-scale basis to reduce insurance costs or whether they are eligible for low-cost or no-cost Medi-Cal. Consumers can then compare health insurance plans and choose the plan that works best for their health needs and budget. Small businesses can purchase competitively priced health insurance plans and offer their employees the ability to choose from an array of plans and may qualify for federal tax credits.

Covered California is an independent part of the state government whose job is to make the new market work for California’s consumers. It is overseen by a five-member board appointed by the Governor and the Legislature. For more information on Covered California, please visit