News Release

Date Posted

Covered California Unveils New Advertising Campaign

“I’m In” Highlights California Consumers Who Have Purchased Affordable, Quality Insurance Through Covered California

SACRAMENTO, Calif. — Covered California™ announced new television advertisements that began airing statewide yesterday in both English and Spanish.

The “I’m In” campaign ads show the transformative effect Covered California is having on people’s lives through personal stories, in their own words. They also show the tangible benefits of the Patient Protection and Affordable Care Act, as well as how people feel now that they’re covered. The ads are intended to motivate and inspire viewers to enroll in a quality, affordable health insurance plan that can give them the peace of mind of knowing they will not face financial ruin if they ever have a medical emergency.

“We want Californians to see these ads and relate to the people in them,” said Covered California Executive Director Peter V. Lee. “These new ads complement our overall marketing strategy by having Californians, in their own words, share why getting coverage matters.”

The new ads will be followed by additional 30-second and 15-second testimonials representative of California’s diverse audience.
In addition, newspaper advertising will begin next week in major English newspapers in select markets as well as local print advertising reaching Latino, African-American and Asian/Pacific Islander communities and lesbian, gay, bisexual and transgender (LGBT) communities. Starting in March, billboard advertisements, transit shelter displays and convenience store posters will appear in a variety of languages, including Spanish, Chinese, Vietnamese, Korean and Tagalog.

Wednesday, Covered California unveiled the Spanish-language version of the campaign titled “Tengo un Plan (“I have a plan”). The Spanish ads will complement a grassroots outreach strategy to reach Latinos in California.

To view the new television commercials and other ads, please visit

About Covered California
Covered California is the state’s marketplace for the federal Patient Protection and Affordable Care Act. Covered California, in partnership with the California Department of Health Care Services, was charged with creating a new health insurance marketplace in which individuals and small businesses can get access to affordable health insurance plans. With coverage starting in 2014, Covered California helps individuals determine whether they are eligible for premium assistance that is available on a sliding-scale basis to reduce insurance costs or whether they are eligible for low-cost or no-cost Medi-Cal. Consumers can then compare health insurance plans and choose the plan that works best for their health needs and budget. Small businesses can purchase competitively priced health insurance plans and offer their employees the ability to choose from an array of plans and may qualify for federal tax credits.

Covered California is an independent part of the state government whose job is to make the new market work for California’s consumers. It is overseen by a five-member board appointed by the Governor and the Legislature. For more information on Covered California, please visit